Lack of Exercising = Smoking in terms of Deaths

This Chicago Tribune article entitled "Lack of Exercise Kills Roughly as Many as Smoking, Study Says" reveals that inactivity and the associated health problems contribute to as many deaths worldwide as smoking. Wealthier countries prove to be poorer in terms of exercise, although world-wide it is a problem. How can we get people to see lack of exercise as a public health issue as important as smoking? What would you personally be willing to do to increase your exercise to stay healthy?