My Plate Replaces Food Pyramid

The US Government recently released MyPlate, a redesign of the food pyramid, as a way to promote healthy eating and reminders about a basic healthy diet. This NY Times article, entitled "Nutrition Plate Revealed, Replacing Food Pyramid", describes the rationale for changing from what was deemed a "confusing" pyramid to something that consumers will be able to identify with -- a plate. What do you think? Will this change in the visual guidelines to healthy eating actually promote more healthy diets among Americans? How could the government best promote this new design to be most effective?