Well $*!, Swearing for Health

Chicago Tribune article entitled "Swearing Reduces Pain, Study Says," which discusses on a recently-released study examining whether cursing can reduce pain or not. The report indicates that participants who used a swear word were able to tolerate pain longer than participants who used a neutral word; however, a word of caution! The effect only worked for those participants who did not frequently swear in the first place. What do you think? Does swearing help relieve pain? What other types of non-medical techniques might also alleviate pain?